JOB DESCRIPTION:
One should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams and vendors to launch campaigns on time and on budget. Digital Marketing Head should have coordination among the team and must ensure the working of the team in the effective and efficient manner.
Roles and Responsibilities
ROLES AND RESPONSIBILITIES
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Must do 360 degree marketing including SMM, PR, ORM, Affiliated marketing, email marketing, branding, content distribution, reputation management, paid media, earn media.
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage and oversee different digital marketing channels.
- Anticipate sales performance trends.
- Organize and lead a digital marketing team.
- Research competition, investigate benchmarks and provide suggestions for improvement.
DESIRED CANDIDATE’S REQUIREMENT
- BS/MS degree in marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement
Experience : 2 Years- 5 Years
Salary Range : 3 LPA- 8 LPA
Role : Digital Marketing Head
Industry Type : IT Services & Consulting
Department : Digital Marketing
Employment Type : Full Time, Permanent
Job Features
| Job Category | Digital Marketing Head-SEO/SMO Specialist |