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How to rebrand your business strategy? Tactics you need to follow now!

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Your brand is your business identity. It is how your customers and clients perceive you and how they remember you. So it’s essential to ensure that your brand accurately represents who you are as a business. However, over time, businesses change. They evolve and grow, and their target audiences change with them. That’s why it’s important to periodically rebrand your business to ensure it accurately represents your identity. This process is called rebranding, and it can be a daunting task. 

Rebranding is establishing a connection with the target audience. Before anything else, it always starts with gaining knowledge about whom you want to communicate with and why? What will drive them? What are their pain points? You need to understand them on an emotional level before rebranding.

In this blog post, we will explore the rebranding process and provide tips and tactics to help you through it. We will also touch on some common mistakes businesses make when rebranding so that you can avoid them.

  1. What is rebranding?

Rebranding creates a new name, symbol, or both for an organization, product, service, or event. The need to rebrand arises when there is a significant change in the corporate identity.

It is a strategic move that can help you stand out from the competition in this ever-changing world. It is also an effective way to refresh your image and values and get new customers.

It has always been one of the tasks of marketing professionals. They are in charge of developing a new brand identity for their client’s business that will effectively communicate with customers and create a distinct and memorable impression on them.

This article is about how rebranding techniques have changed over time and what techniques you should use today to ensure your business never goes out of fashion.

  1. Purpose of Rebranding and why is it necessary?

There are many benefits to rebranding your business. Still, one of the most important is that it can help you stay relevant and thrive in today’s ever-changing marketplace. A well-executed rebrand can refresh your image, update your messaging, and attract new customers.

A professional services organization might think about rebranding for a variety of reasons. Four of the most typical are listed here:

a. Refresh a tired brand

b. Address a merger or acquisition 

c. Reposition a firm

d. Overcome a public relation crisis

To stay competitive, businesses must frequently modify their brands and branding.

Numerous factors contribute to this.

a. Your brand look or logo may no longer reflect the principles and goods of your business.

b. Your company name may be too restrictive as you grow your operations and penetrate new markets.

c. You’ve concluded that your brand needs to do more to set you apart from the competition.

d. The truth is that many businesses rebrand, including some of the most prosperous ones.

Any company trying to modernize, stand out from the competition, or even get away from a bad reputation can benefit significantly from rebranding.

  1. When should a company consider rebranding?

There are a few key reasons why a company might want to consider rebranding. Maybe the company has changed its focus or target market, and its current branding no longer makes sense. Or maybe the company has been through some tough times and needs to start fresh with a new image. Whatever the reason, rebranding can be a big undertaking, and it’s not something to be taken lightly. In this blog post, we’ll explore when it might make sense for a company to consider rebranding and what factors should be considered before making the decision.

3.1 Companies should rebrand to differentiate themselves from competitors better.

There are several reasons why companies should rebrand to differentiate themselves from their competitors. In today’s increasingly competitive marketplace, it is more important than ever for companies to have a solid and unique brand identity. A well-designed brand can help a company to stand out from the crowd and attract new customers.

Rebranding can also be an effective way to refresh a company’s image and stay relevant in the eyes of consumers. In an ever-changing world, companies need to keep up with the latest trends, and rebranding can help them to do this.

Finally, rebranding can be a great way to show that a company is expanding or evolving. For example, suppose a company introduces new products or services. In that case, it may consider changing its brand name or logo to reflect this.

3.2 Companies should rebrand to outgrow their poor reputation.

When a company has a poor reputation, its growth potential is limited. A rebrand can help a company outgrow its negative reputation and tap into new markets.

A rebrand can be particularly helpful if a company’s poor reputation is due to outdated branding. A company that rebrands can update its image and position itself as a leader in its industry.

A well-executed rebrand can also help a company address specific problems that have caused its reputation to suffer. For example, suppose a company has been accused of unethical practices. In that case, a rebrand can help it signal its commitment to change.

Rebranding is only sometimes the right solution, but it can be an effective way for a company to turn over a new leaf and start fresh.

3.3 Companies should rebrand when their business evolves.

A company’s brand is its most valuable asset and should constantly evolve to stay relevant. A rebrand can be a powerful tool to signal a change in the company’s business, whether it’s a new product or service, a new target market, or a new purpose.

Rebranding can also be an opportunity to refresh the company’s image and connect with its customer base in a new way. It’s important to consider all of these factors when deciding whether or not to rebrand. If done correctly, a rebrand can be a powerful way to signal a shift in the company’s business and connect with its customers on a deeper level.

3.4 Companies should rebrand when they outgrow their original mission.

When a company has outgrown its original mission, it may be time to consider rebranding. This can be a difficult decision, but some signs may indicate it is time for a change.

If a company is no longer attracting its target market, it may be time to rebrand. This could be due to the company evolving and appealing to a different demographic than when it first started.

Rebranding can also be necessary if a company has been through a significant change, such as a merger or acquisition. The company may need to update its image to reflect the new reality in these cases.

Finally, sometimes companies outgrow their old brand identity. If this is the case, rebranding can help refresh the company’s image and make it more relevant to today’s consumers.

3.5 Companies should rebrand to give new life to outdated branding.

Your company may have been around for a while. If so, your brand may suffer, and your company may appear antiquated due to your color scheme from the 1990s. And it’s possible that your branding doesn’t mesh well with the contemporary workplace culture.

Adapting your branding materials to continuously changing design and technological trends can take time and effort.

Businesses must adapt or risk falling behind to compete in the current business environment and maintain market share.

Modernizing your brand’s image is a crucial first step in revitalizing your company and boosting growth. It would be best to catch up to your rivals daily under an out-of-date brand identification.

This is particularly true when you’re up against professionally designed brands on social media that stand out in a sea of generic brands.

It would be best to create a new plan for your brand’s evolution when your branding is no longer appropriate. Suppose this is the reason you’re rebranding. You might consider giving your entire company a makeover and developing a fresh, contemporary brand identity.

Even the most successful companies undergo rebranding, particularly as consumer preference for their competitor’s increases and brand recognition declines.

  1. How to rebrand a company or business?

You might want to rebrand your business for many reasons. Maybe your business has changed, and your old brand no longer represents what you do. Or maybe you’re ready for a fresh start. Whatever the reason, there are a few key things to remember when embarking on a rebranding strategy.

There are many different ways to rebrand a company or business. The most important thing is to be strategic about it. Here are some tactics you can use to rebrand your business:

4.1. Evaluate your current brand.

Take a close look at your current branding and marketing materials. What does your company stand for? What do your customers think of your brand? What impression do you want to make?

Take a close look at your current branding and see if it aligns with your new brand strategy. If not, then it’s time for a change. See how other companies in your industry are branding themselves. What do they do well? What could you improve upon?

4.2. Define your new brand.

What is your brand all about? What are your core values? What makes you unique? Once you have answered these questions, you can begin developing a rebranding strategy.

When rebranding a company or business, you need to keep a few key things in mind. 

First and foremost, you need to be clear about why you’re rebranding. What are your goals? What do you hope to achieve? Once you have a good understanding of your goals, you need to develop a strong branding strategy. 

4.3. Create a new logo and visual identity.

Your logo is one of the most critical aspects of your brand. It should be simple, recognizable, and reflect your brand values. Your logo is one of the essential elements of your brand identity. It should be unique, memorable, and reflect your company’s personality. Work with a professional designer to create a logo that captures the essence of your new brand.

It would help if you clearly defined what your new brand represents and stands for. This means creating a strong visual identity that can be easily recognized and understood by your target audience.

4.4. Update your website and social media channels.

Make sure your website and social media channels reflect your new branding. Use new visuals, logos, and messaging that aligns with your brand strategy.

Once you have your new brand identity in place, you need to start promoting it across all channels – from your website and social media platforms to traditional marketing materials such as business cards and print ads.

Of course, simply changing your logo or slogan is not enough – you must ensure that your entire business strategy aligns with your new brand. This means revisiting everything from your mission statement and core values to your products and services. 

It’s also important to remember that rebranding is not a one-time event – it’s an ongoing process that requires continual investment and effort.

4.5. Launch a marketing strategy and campaign.

Once you have defined your new brand, it’s time to start spreading the word. This means developing a comprehensive marketing plan that includes traditional and digital marketing tactics. Once you have a solid visual identity, it’s time to start creating branded marketing materials like business cards, website graphics, and social media headers.

A well-executed marketing campaign will help spread the word about your rebrand and generate excitement about the change.

4.6. Be consistent.

A successful rebranding requires consistency across all touchpoints, from your website and social media channels to print collateral and email marketing campaigns. Keep your messaging on point, and ensure all your materials reflect your new brand identity. 

4.7. Create a new brand identity.

What is its unique selling proposition? What are the new changes done to fulfill customers’ requirements? Answering these questions will help you develop a strong foundation for your new brand identity.

This covers your branding elements, including your website, social media accounts, and marketing collateral. Your aim should be to create a unified and consistent brand identity across all platforms.

This includes everything from your new logo and tagline to your overall brand identity. Once you have your branding strategy in place, you need to execute it flawlessly. 

4.8. Launch your new brand.

Once you’ve created your new brand identity, it’s time to launch it to the world! Make sure you have a solid plan for how you will roll out the new branding across your channels.

Ensure all your marketing materials are on point and that your website and social media platforms reflect your new brand identity. Finally, remember to tell your customers and clients about the change! Please keep them in the loop throughout the process so they can be part of the journey.

4.9. Evaluate and adjust as needed.

After launching your new brand, take some time to evaluate how it’s performing and make adjustments as needed. Is everything working as planned? Do you need to tweak your marketing strategy? Are there any areas where you need to improve consistency? Keep an eye on how your new brand is performing and make adjustments as necessary to ensure its success.

4.10. Measure the results of your rebranding efforts.

After you’ve launched the new branding:

a. Take some time to track the results and see if it is having the desired effect on your business goals.

b. Adjust as needed until you find the perfect balance for your company or business.

c. Take feedback from your customers, contributors, and employees to better understand your new brand and its performance. 

By following these tips, you can successfully rebrand your business and improve your bottom line.

  1. Successful brands after rebranding.

5.1 Dominos

The company was losing money when Domino’s (of pizza fame) only had a 9% market share in 2009.

With a successful rebranding, the business altered everything. It also concentrated on improving the aspects of its products that customers found lacking.

The outcome? Compared to other pizza restaurants, the company had the most robust customer loyalty in 2016 and a 15% market share. To reach customers where and how they spend their time online, it was one of the first businesses to deploy chatbots to take orders via social media.

What You Can Learn: Rebranding is a tool for making changes for the better. If your company is receiving poor press, perhaps you should concentrate on how the company intends to “make things right” for its clients. Utilize innovative technology to demonstrate to customers that you are dedicated to meeting their current and future demands.

5.2 Mailchimp

Extensive redesigns and disastrous rebrandings usually catch our attention, but subtle changes and limitations sometimes work better. Taking stock of what is already in place, optimizing it, and then distilling it is frequently a more practical approach than a whole rebuild.

Millions of people and companies worldwide use Mailchimp, a web-based email marketing service. As shown above, MailChimp gradually changed its branding.

The gradual change was not lost on those in the know. Fantastic evolution that enhances performance while maintaining the original’s spirit, according to Design Taxi, who also termed it a “subtle but refreshing overhaul.”

What You Can Learn: Don’t meddle with success if your present brand is thriving. Think about enhancing and modifying what you already have to make it more precise and comprehensible.

5.3 Google

Your aims may include updating for the present. Still, it’s also crucial to consider the long-term viability of your rebranding initiatives.

When Google first unveiled its revamped version of its recognizable multicolor sans-serif logo, it was heavily covered in the media and received harsh criticism. People were complaining about how awful the logo makeover was inundated the internet.

The new logo marked the culmination of a year of change at Google. It also saw the implementation of their Material Design approach throughout their apps and the Android mobile operating system.

Google has been redefining itself to address the problems posed by mobile devices, and the new logo was a part of this effort.

This was a remarkable success in combining existing history into your brand’s plans for moving forward. Google’s makeover respected the essence of its original logo and managed to push it into the future.

What You Can Learn: Consider how this redesign fits your overall branding strategy, and consider future usage and cross-platform compatibility.

5.4 Apple

Apple was perilously close to bankruptcy in 1997. Nearly 15 years later, the corporation is stronger than ever, and stock values have skyrocketed. What altered? Apple rose to prominence in the technology industry by creating dependable and tastefully crafted devices like the iMac, iPods, and iPads. Every product that Steve Jobs has introduced has been a smashing success, and his every action fuels a media frenzy.

Apple also excels at articulating its brand across all its products and shop experiences.

The company’s objective must be clear to all employees, from the CEO to the sales representative, and they must be free to express it however they see fit.

What You Can Learn: Build original products that are well-made and enhanced by attractive packaging. Create an excellent consumer experience, just as Apple did with its retail locations.

5.5 McDonald's

With time, McDonald’s has become increasingly burdened by the stigma of being a tacky and unhealthy food franchise. The film “Super Size Me” both made fun of and made the public aware of McDonald’s food as a significant contributor to obesity.

Since then, McDonald’s has tried to reposition itself as a health-conscious restaurant by expanding its selection of salads and other nutritious meal alternatives and lowering the prices of some menu items. With its more excellent and expensive premium coffee, the firm is likewise vying for the attention of coffee drinkers.

Critics may mock it, but the McDonald’s facelift seems to be working. In January, sales at shops operating for more than a year increased by 5.3 percent, exceeding the analysts’ average prediction of 4 percent.

What You Can Learn: Pay attention to what people are saying about you, and offer goods and services to refute their claims.

Are you ready to rebrand?

A rebrand is a statement of your company’s dedication to expansion. It allows you to update and remodel the main point of contact between you and your clients.

Although change is never simple, it can occasionally be beneficial, as the song says.

After reading this rebranding guide, you’re prepared to think about the best strategy: change your company’s name, redesign the logo, or do a complete rebrand.

Conclusion

If you’re looking to rebrand your business strategy, there are a few tactics you need to follow. First, you need to understand why you want to rebrand and what goals you’re hoping to achieve. Once you have a clear understanding of your goals, you need to do your research and develop a new brand identity that will resonate with your target audience. 

Finally, once you have launched your new brand, monitor its performance and adjust your marketing strategy accordingly. Thanks for reading!

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