February 6, 2023

[Sassy_Social_Share] Table of Contents How recently have you checked your website? You might not have checked your website in the past, or it may have been a while. Your website has been set up, and although it appears excellent, it isn’t attracting any new users, or traffic is reducing. What is the solution to problems?  Well it might be the case where you were often juggling with the solution. So if you are one of those then I am here to help you in delivering you the best possible solution. However on the top of it, By doing a website audit, the solution could be found. If you’re not sure where to start, this guide takes you through it step-by-step. Conducting a site audit is crucial if you are looking to boost your performance on search engine results pages, showing you where you stand to boost your conversions and provide an excellent user experience. SEO auditing is an evaluation that rates a site’s ability to appear in search engines. In addition to improving the pages on the site to rank better for keywords the company wants to focus on, SEO Audits also help determine how users engage with the site. A site SEO audit helps identify your website’s visibility for keywords and issues that may affect its page rank. A website audit helps you to identify broken pages, issues with crawlability, and other general issues related to a website’s web visibility. Website audits enable you to uncover any SEO-related and content-related mistakes across the entire website and receive actionable recommendations for improving SEO efforts. The actions you take following your website audit to increase your website traffic coming to your website, increase conversion rates, and help you enhance your website’s overall function. Conducting a website audit will help you understand your site’s content and technical aspects and eventually reveal the list of issues that are harming your conversion and traffic goals. While SEO website audit is the most common viewpoint, there are other lenses through which website audits can be conducted, like conversion rate audits, design and UX audits, security audits, etc. An SEO audit usually involves reviewing technical SEO factors, content optimization, and the link profile, with the ultimate goal being to identify issues that are unique to a site, so you can build a plan to fix these issues while also getting the site and the link profile into compliance with established SEO best practices. Auditing your site can identify if it is optimized for achieving your traffic goals and, if it is not, how it can be improved for better performance. Website audits enable you to assess your site’s technical performance and infrastructure, how friendly it is for search engines, and how easily users navigate your website and find related information. A conversion Rate Optimization site audit is about evaluating the site to see whether or not it is performing well from a conversion standpoint and to determine areas where improvements are needed. Why is a website audit needed for your website? Website audits are very important for improving website performance and visibility. Conducting a website audit helps you determine the existing site’s strengths and weaknesses. This is different from better SEO because website audits help you discover many SEO features and aspects. A proper website audit tells you what is working on your current site, what is not working, and how you can improve your site to have the chance of ranking. Determining how your website ranks organically on the search engines can be done through site audits. When using a site auditing tool to run your site, you can receive specific recommendations and check the performance of your pages. The advantage of site auditing is that you get an in-depth view of your site’s current performance. An audit helps to improve a website’s visibility and rankings in Google and other search engines. The most important benefit of a website audit is that it will allow you to rank better on Google. Website Audit Checklist. A website audit checklist will help you analyze your website easily and improve your visibility on search engines. Here are simple checklist you can use for your website- a. What are the objectives of my brand and website? b. What is working well, and what might be made better? c. Is it simple to use my website? d. Are people drawn to the information on my website? e. Does our website adhere to our branding guidelines? f. Is it simple for search engines to locate my website? g. How does it stack up against the opposition? 8 Steps to Website Audit 3.1 Review and enhance the meta titles and descriptions A meta description is an HTML element that contains a summary of your page, and it produces a brief segment you see below your site’s title in Google’s organic search results. Title tags and meta descriptions describe the content on each page on your website and explain how it is relevant to the user’s search query. Title and meta description tags should contain keywords related to the content on the web pages they describe. Some tags, such as the title and meta description, also help users understand your page’s content better and may increase click-through rates through search engines. Within three easy steps, you may evaluate and improve meta titles and meta descriptions: a. Launch a brand-new project and conduct a site audit. b. Do a content audit to get a list of all pages, titles, and descriptions. Afterwards, review the spreadsheet, delete any extra columns, and improve SEO. c. To get suggestions on how to optimize the pages of your website, choose the on-page SEO analyzer. 3.2. Improve and update User Experience (UX) Improving your website’s UX can help your website to rank on search engines as well as helps to boost conversion of your website. The user experience should be optimized and improved as good experience impacts purchasing decisions. Therefore, your website will likely suffer from ranking and